Volume discounts are granted and represent an important aspect of W4K’s promotional mix (see Pricing section).  The cost associated with volume discount are reflected in the actual unit costs of the products.  The sales promotion aspects of W4K outside of volume discounts have thus far focused primarily on trade shows and demonstrations.  One successful trade show involved the Universal Association of Teachers. W4K served as the official educational toy advisor for the event.  W4K was able to set up a large booth at the trade show for a nominal fee which attracted hundreds of potential influential buyers.  This was an effective method of promoting W4K products and services.  W4K plans to continue these promotions and increase sales promotions overall by a very significant percentage.

In addition, W4K will participate in trade shows and conventions that cater to:

-	day care administrators
-	toy retailers
-	traditional, hand-crafted, and/or wood toy retailers
-	teachers and/or educators

Another ongoing sales promotion involves woodworking demonstrations.  Plans for this year include conducting a woodworking demonstration promotion on each weekend during November and December at the Mall of Playland, the largest shopping mall within 300 hundred miles of Playland.  The demonstration will promote products and woodworking classes.  In addition, the demonstration site will sell product and hand out dollar off rebate coupons.  

Rebate offers will also be included in the product packages during the first part of the year.  The outside package will promote the product and the accompanying rebate offer.  These early promotions will be conducted to spur sales in the discount retail outlets.

Joint marketing will be conducted with the Learning Zone Exploratoriums.  Learning Zone will hand out marketing literature with rebate offers for W4K products. W4K will offer discount admission coupons to the Learning Zone in its W4K product packages.

The table below (Sales Promotions) represents the cost allocation for each of the mentioned sales promotions for a three year period.  The budget for these promotions is set at 1.6% of gross sales.